Content Creation

overview

This short learning programme will challenge learners to turn hobbies, interests or aspects of life into a creative and inspirational business opportunity. Explore industries that cover similar topics, identify salient features of how content is packaged and establish where the gaps are. As a content creator, acquire the skills to create, market and manage mini-doccies, vlogs and tutorials as a portfolio with specific mobile device use.

Learning Outcome

1. Create content from available resources relating to a hobby, interest or skill held.
2. Turn an identified opportunity into a product or service.
3. Conduct market-related research.
4. Document and format content to deliver a product or service.
5. Learn about the film form as a documentary and applied in a business context.
6. Identify content distribution outlets or social media platforms to market and manage the product or service.
7. Understand the basic and advanced rules of composition, framing, lighting, camera movement, finding “focus” and transitions.
8. Evaluate and apply how to compile shot lists, navigate mobile video apps, and employ effective editing techniques.

Course outlines

WEEK 1

Session 1 – Turn a hobby, interest or skill into a service or product

• How to apply your hobbies, interests or skills to:

1. 1. Educate and impart a skill that inspires other
   2. Grow a body of research on a subject of interest
   3. Create awareness

Session 2 – Capture high-quality content with your mobile device

• Understand the basic rules of composition, framing and lighting when capturing content for the vertical aspect ratio.
• Understand settings and exposure.

WEEK 2

Session 1 – Formats of documenting content (example: mini-doccies/vlogs, tutorials)

• Who is creating content on the chosen subject of interest?
• How are these created? For example: avenues/platforms, formats/strategies, language, length and resources/equipment the market employ.

Session 2 – Apply movement and focus 

• Evaluate and apply different techniques to create dynamic footage. On-camera movement and finding “focus”.
• Create transitions through movement.

WEEK 3

Session 1 – Market research

• What content would you like to create, and what is its business potential?
• Who are the key industry players with whom to collaborate?
• What strategies do they employ to package and distribute their content?
• What are the gaps/how do you hope to enliven the industry?

*This session may include an engagement with an industry expert.

 Session 2 – Plan, record and edit content for events and vlogs

• Planning shot lists.
• Evaluate different video editing apps for the mobile.
• Evaluate simple but effective editing techniques.

WEEK 4

Session 1 – Application: Pitch an idea and put it to test

1. Pitch an idea for the content.

*This includes a description of what the channel/programme will specialise in.

2. Produce a script for a mini doccie/vlog or tutorial.
3. Identify the equipment needed to produce the content and book equipment.
4. Identify and approach crew members to work with.
5. Shoot and edit the content.
6. Create a platform where the content will be disseminated.